Lets face it, nobody likes a slow web site. If your site takes more than a few seconds to load you are risking losing visitors and losing sales. Many website design companies and website owners overlook the importance of loading times and instead concentrate more on aesthetics or some new fancy javascript. Unfortunately web site visitors tend to care more about how quickly a site loads and how quickly they can get the information they came for.

SEO Benefits

Page loading time is also now considered by search enigines and is a factor in how well you site ranks. Google knows users hate slow websites so they hate them too!

Kissmetrics has put together a great infographic which shows how loading times can affect your bottom line.

loading-time-sml

Some of the most interesting research says that 47% of consumers expect a web page to load in 2 seconds or less and a 1 second delay in page response can result in a 7% reduction in conversions!

So what can we do to increase the speed and responsiveness of our web sites ( i mean responsiveness in terms of how quickly pages load, not mobile layout responsiveness)

 

Top tips for speeding up your slow website

Measure the speed of your site

Use an online tool like pingdom to measure the speed of your site, if it takes longer than a few seconds you’ll want to be looking on how to improve its speed.

 

bmping

1.68 seconds loading time, not bad….

As you can see, the Blue Monkey site loads in less than 2 seconds, which is pretty good considering we’re also loading background videos.

gradea

Faster than 86 percent of websites!

One of our clients – Grade A Tutors loads pretty quickly too.

Steer clear of cheap web hosting

Cheap web hosting put hundreds or thousands of web sites on the same server, resulting in sluggish performance especially as busy times. A much better option is to host your site on your own cloud server / dedicated server or optimised platform. If you are using WordPress for example you want to ensure your host has all of the necessary technologies installed on their servers in order to deliver top performance. We offer our clients high speed cloud server hosting with WordPress optimisations if required.

 

Use Google Pagespeed on your server

You’ll need your own server in order to be able to install the pagespeed libraries but in is one of the simplest ways to supercharge the speed of your web site. Plus it’s developed by the big G so may have SEO benefits too.

https://developers.google.com/speed/pagespeed/

 

Optimise your images

Obvious, but you’d be surpirsed how many people miss this. If you are using WordPress install a plugin like SmushIt to make sure all of your images are optimised. Big images = slow web site.

 

Check your plugins ( WordPress )

Deactivate any unused plugins and check your others. Some that claim to increase your site speed can actually slow things down if incorrectly configured. One of the biggest shocks i found when working on a clients site was the Contact Form 7 plugin. Simply deactivating this and replacing with an alternative increased the page load time by 5 seconds!!

One of the better WordPress plugins i can recommend is Autoptimize – https://en-gb.wordpress.org/plugins/autoptimize/

Automimize is simple, effective and will speed up your site with minimal configuration.

 

So that’s pretty much it, if you need help in fixing your slow web site then give us a shout on the chat box or contact form.